Privacy Policy

Policy Overview and Ownership

This Privacy Policy is provided by and is the sole property of DigiEasy.

This policy applies to the DigiEasy.in website and all associated digital marketing services, applications, and campaigns, which are operated and owned by DigiEasy.

Your privacy is important to us. This policy explains how DigiEasy collects, uses, and protects your personal information when you use DigiEasy.in and its services, particularly concerning the use of the WhatsApp Business API for essential service communication.

Information We Collect

We collect personal information that you voluntarily provide to us when you submit an inquiry, start a project, request support, or interact with our services. The types of information we collect include:

• Identifiers: Name, Business Email address, and Mobile phone number (your WhatsApp-enabled communication number).
• Brand & Campaign Data: Business name, website URL, target regions, e-commerce marketplace accounts, and campaign objectives.
• Transactional Data: Service contract details, billing information, and verified invoice acknowledgments.
• Technical & Analytics Data: IP address, device type, browser identifiers, and session metrics collected via secure analytics cookies.

Use of WhatsApp Business API

We utilize the WhatsApp Business API as a core utility for direct, non-promotional communication with our clients and verified partners. This functionality is strictly limited to user-initiated scenarios:

• User Authentication: To deliver essential security-related messages, such as one-time passwords (OTPs) or portal verification codes.
• Transactional Campaign Updates: To send real-time service-related messages like campaign kickoff confirmations, review defense alerts, and critical milestone reports.

By providing your mobile number, you expressly consent to receive these service-related and authentication messages via WhatsApp.

We explicitly guarantee that we will not use your WhatsApp number for unsolicited spam, unauthorized broadcast lists, or deceptive marketing. You can opt out of receiving WhatsApp messages at any time by replying with "STOP".

How We Use Your Information (Purposes of Processing)

The information we collect is strictly used to:

• Execute digital marketing, ORM, and marketplace campaigns as agreed upon.
• Communicate campaign deliverables, progress metrics, and authentication tokens.
• Facilitate secure billing, invoicing, and contract management.
• Improve platform performance and enhance client onboarding experiences.

Sharing, Security, and Data Retention

We will only share Platform Data when strictly necessary with trusted Service Providers (such as cloud hosting, CRM, and SMS/WhatsApp gateways) who assist our operations, or when required by applicable law or Indian regulatory authorities. We never sell, lease, or monetize your personal or company data.

We have implemented robust technical and organizational security measures to protect your personal data from unauthorized access, breach, or disclosure. We use industry-standard SSL/TLS encryption and end-to-end encryption for WhatsApp communications.

We retain client data only for as long as necessary to fulfill the legitimate business purposes outlined in our engagement agreements, or as required by applicable Indian tax and corporate laws.

Your Rights and Data Deletion Requests

You have the right to access, inspect, rectify, or request the deletion of your personal information stored in our systems. If you wish to exercise these rights or request data erasure, simply email our data compliance team at help@digieasy.in, and your request will be processed within 7 business days.

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect technological, legal, or operational updates. All changes will be posted on this page with an updated revision date. Your continued use of DigiEasy services following any update indicates acceptance of the revised policy.

Contact Us

If you have questions regarding this Privacy Policy or our data protection practices, please contact us directly: